My name is Samira Danesh, and I am the founder of the fashion brand called SADA.

The name “SADA” is derived from the first two letters of my name and family name. The journey of SADA began in 2016 when I was accepted for residency at Cite Des Art in Paris and completed a fashion course there. This experience ignited my passion for fashion, leading me to embark on a journey of exploration, research, and education in the field. After years of learning and teaching fashion, my vision came to life in 2023 when SADA was born in Toronto. Join me as I continue to create and innovate in the world of fashion.